Advisor · Author · Speaker · Coach
The psychology behind every great customer experience.
I help CX leaders and customer-obsessed teams decode behavior, sharpen strategy, and lead with confidence.
CX · Strategy · Behavior
Customer Behavior
Strategy
Coaching
Keynotes
Workshops
The Book
The Psychology of CX 101
Master the hidden drivers of customer behavior. If you're responsible for winning and keeping customers, this book is for you.
"Small choices. Big shifts. This book makes customer psychology usable for real impact."— Nir Eyal, bestselling author of Hooked
The Newsletter
Decoding Customer Experience.
The only newsletters with everything you need to lead in modern CX. Smart strategies, ready-to-use tools, and daily AI know-how.
Speaking
Keynotes, workshops, and conversations that move teams.
Interviews, keynotes, and workshops on customer behavior, leadership, and the practical psychology of CX.
